BRANDING DESIGN

Reading allows students to obtain knowledge, and through knowledge they can brighten their future.

 
 

The design concept comes from 1950s to 1960s of Hong Kong. During the period, the main and narrow streets are vibrant, filled with all kinds of shops and their colorful storefronts.

 
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For the Chinese LOGO, the word "Xi", also known as "happiness", the shape took form like a smiling face, a smile that is from tasting the sweetness of frozen yogurt. For the English LOGO, the graphics are drawn tilted or italics, brining out the feminine feeling. 
   

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